Under Armour, Inc. (UA)

Mixed sales and profit forecasts from major U.S. retailers such as Target and Home Depot have prompted investors to question if this year's crucial holiday season will yield the windfall typically associated with a year-end shopping surge.

I am downgrading Under Armour from Buy to Hold due to weak recent results, margin pressures, and a challenging North American turnaround. Q1 2026 showed some positives—higher gross margin, lower SG&A, and EMEA growth—but North America sales and guidance disappointed, driving the stock down 20%. Tariff headwinds and intense competition make a clear picture of a turnaround unlikely in the near term, despite some upside potential.

While Under Armour Inc UAA has the potential for a turnaround in the longer term, it could face margin pressure from tariffs and wholesale uncertainty in the near term, according to BofA Securities.

Under Armour, Inc. UAA reported first-quarter fiscal 2026 results that met or exceeded internal expectations but missed Wall Street estimates on Friday.

Under Armour has continued to report concerning revenue trends. Despite strength in EMEA, the brand turnaround is on uncertain grounds. Profitability has shown some progress, but tariffs now look to cause significant pressure from Q2 forward. Under Armour's tariff mitigation will only be reflected gradually. Under Amrour stock doesn't provide an attractive risk-to-reward entry point in my opinion; investors should likely wait for better turnaround signals.

Under Armour, Inc. (NYSE:UAA ) Q1 2026 Earnings Conference Call August 8, 2025 8:30 AM ET Company Participants David E. Bergman - Chief Financial Officer Kevin A.

U.S. stocks traded higher midway through trading, with the Nasdaq Composite gaining over 150 points on Friday.

Under Armour Inc (NYSE:UA) shares plunged more than 18% as its fiscal first quarter earnings fell short of expectations and weak guidance disappointed.   For Q2, the athletic apparel brand expects revenue to decline 6% to 7% while gross margins are expected to decline 340 to 360 basis points, attributed to expected supply chain headwinds from tariffs.

Under Armour's fiscal second quarter outlook fell below Wall Street's expectations, and the company again did not provide full-year outlook.

Under Armour (UA -2.04%), the athletic apparel and footwear maker recognized for its performance sportswear and innovation, released its first quarter fiscal 2026 earnings on August 8, 2025. The results pointed to continued operational progress, including improved gross margin and a jump in adjusted operating income (non-GAAP).

The sportswear company said its profit would tumble over the current quarter due to supply chain headwinds.

Under Armour forecast second-quarter revenue below estimates on Friday as the sportswear maker grapples with muted demand in North America due to still-high inflation and tariff uncertainty, sending its shares down 14% in premarket trading.

BALTIMORE , Aug. 8, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) announced its unaudited financial results for its first quarter of fiscal 2026, which ended on June 30, 2025. The company reports its financial performance in accordance with generally accepted accounting principles in the United States ("GAAP").

BALTIMORE , July 25, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) will report its first quarter fiscal 2026 results for the period ended June 30, 2025, on Friday, August 8, 2025, at approximately 7:00 a.m. Eastern Time (ET).

BALTIMORE , June 17, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it has priced $400 million aggregate principal amount of its 7.250% Senior Notes due 2030 (the "Notes") at par, in a private offering (the "Offering") exempt from registration under the Securities Act of 1933, as amended (the "Securities Act"). The sale of the Notes is expected to close on June 23, 2025, subject to customary closing conditions.

BALTIMORE , June 16, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today announced that it intends to offer, subject to market and other conditions, $400 million aggregate principal amount of its Senior Notes due 2030 (the "Notes"), in a private offering (the "Proposed Offering") exempt from registration under the Securities Act of 1933, as amended (the "Securities Act"). The Notes will be senior, unsecured obligations of Under Armour, bearing interest semiannually in arrears.