Greenlane Holdings, Inc. (GNLN)

At times, what happens in the cannabis industry does not always reflect the market. Meaning just becuase companies are doing well does not mean marijuana stocks will follow the same path. Yet in recent trading, there are some marijuana stocks that have begun to show both. Over the last few months, companies have been reporting their Q2 2025 earnings, and with talks on pushing federal reform forward, trading has increased.

In 2025, the U.S. cannabis industry will have shown substantial progress at a steady pace. Even with a recent drop in value for the U.S. legal markets, people still see potential in the sector. This success is significant in ways that could matter before 2026. Legislative and regulatory actions, which include renewed efforts for banking reform and, more recently, the rescheduling of cannabis.

Marijuana stock investors are now on the lookout for potential market movement. Over the last several weeks, a good amount of the cannabis sector has been waking back up. There has been a shift in attention with cannabis reform being a focus. If cannabis becomes a scheduled 3 substance, this can have a big impact in many ways. Especially for the public sector, most top pot stocks could see big breakouts.

BOCA RATON, FL / ACCESS Newswire / August 14, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (Nasdaq:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today reported its financial results for the second quarter and six months ended June 30, 2025. Revenue Reporting and Key Organizational Initiatives Beginning with our second quarter 2023 financial report, we implemented a major restructuring of our industrial product lines, transitioning much of this business from gross sales to a commission structure.

Now that the focus for marijuana stocks is long-term investing, what are those who want profits now to do? Well, the short answer is that people can only control the market to a certain extent, yet in this case, it's day by day, even with a fall in overall value for the cannabis industry in the USA, along with the fall in trading for most pot stocks.

The cannabis industry has recently gone down from 30 billion dollars to about 4$ billion. This has left many things in question, especially for those who own shares of marijuana stocks. For some time, there has been a lack in sustainable trading. Even before cannabis fell in value, there was not much connection between companies that showed consistent success and profitability.

The long game for marijuana stocks is where the profits could be. For some time, the cannabis stocks have not mirrored the same success as some of the big MSOs in the space. Meaning that the cannabis industry, even in its tough path, has shown a strong impact. Everything from companies expanding operations to new partnerships and deals being made.

The cannabis industry continues expanding rapidly, especially online. Many consumers now rely on digital platforms to explore products and find local dispensaries. At the same time, ancillary sectors like technology, packaging, and paraphernalia have become essential. These businesses do not handle cannabis directly. Instead, they support the market from the sidelines. The U.S. cannabis industry is valued at over $45 billion in 2025. Analysts expect strong growth to continue over the next five years. As demand rises, so does the need for accessories and digital services. Retailers depend on software and secure packaging to stay compliant. Additionally, online traffic helps drive sales and brand visibility. Because of this, ancillary companies remain in focus. They serve critical functions and often face fewer legal risks than growers or dispensaries. Therefore, many investors see them as smart exposure to the cannabis sector.

JointCommerce is the leading cannabis consumer data and digital advertising technology platform built to help cannabis brands drive online sales with measurable results Initial deployment completed on Company's vapor.com website with others to follow BOCA RATON, FLORIDA / ACCESS Newswire / July 14, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (Nasdaq:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced it has selected JointCommerce as its B2C e-commerce digital marketing platform. Greenlane will utilize JointCommerce's custom-built software platform and proprietary data tools to deliver compliant digital marketing solutions to help accelerate scalable, sustainable growth of the Company's premium cannabis brands and wellness products.

Toronto, Ontario--(Newsfile Corp. - July 2, 2025) - Safe Supply Streaming Co Ltd. (CSE: SPLY) (OTCQB: SSPLF) (FSE: QM4) ("Safe Supply" or the "Company"), a pioneer in drug testing and harm reduction technologies, is proud to announce that its wholly owned subsidiary, Safety Strips Tech Corp. ("Safety Strips"), has officially launched its direct-to-consumer e-commerce store featuring ToxiShield, the trusted brand behind Safety Strips, designed to combat fentanyl overdoses and drink spiking.

Safety Strips launches direct-to-consumer e-commerce store to expand access to its ToxiShield brand of test strips designed to combat fentanyl overdoses and drink spiking Greenlane empowers brands and retailers under one platform, leveraging powerful automation, compliance, and fulfillment tools BOCA RATON, FL / ACCESS Newswire / July 2, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (Nasdaq:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced it will serve as the exclusive fulfillment platform for Safety Strips Tech Corp. ("Safety Strips") direct-to-consumer e-commerce store featuring ToxiShield, the company's trusted brand of harm reduction solutions designed to combat fentanyl overdoses and drink spiking. The agreement to fulfill Safety Strips direct-to-consumer e-commerce orders follows Greenlane's previously announced exclusive multi-year distribution agreement with Safety Strips to distribute their fentanyl, xylazine and drink spike detection test strips in the U.S. via the Company's multiple online retail storefronts, as well as its wholesale portal.

What is it about the cannabis industry that keeps some marijuana stock investors optimistic? Many reasons and variables could make up this answer. For example, many ancillary and MSOs operating in the U.S. are doing well and showing strong financial results. Some companies have teamed up with others to strengthen operations. The more progress and money being made despite its stock being down does show means to hold on.

Hinson brings a proven track record of driving growth and innovation in sales organizations BOCA RATON, FL / ACCESS Newswire / June 30, 2025 / Greenlane Holdings, Inc. ("Greenlane" or the "Company") (Nasdaq:GNLN), one of the premier global sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced the appointment of Mike Hinson as the Company's Executive Vice President of Sales. Hinson will be responsible for revenue optimization, sales strategies, business development and emerging growth opportunities.

BOCA RATON, FL / ACCESS Newswire / June 24, 2025 / Greenlane Holdings, Inc. (NASDAQ:GNLN) ("Greenlane"), a global seller of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today announced that it will effect a one-for-seven hundred fifty reverse stock split (the "Reverse Split") of its Class A common stock, par value $0.01 per share (the "Class A common stock"), that will become effective on June 26, 2025 at 5:00 P.M. Eastern Time, after the closing of trading on The Nasdaq Capital Market ("Nasdaq").

As trading continues to trade down for most marijuana stocks how are the companies responding to this poor trading? This is not a simple answer as there are many moving parts as to what could impact trading based on a company's market performance. So for example companies that show strong financial earnings at times can see that success creates market momentum. Yet this is not always the case over the last year or so a company's performance has not impacted trading how it used to.