Cracker Barrel Old Country Store, Inc. (CBRL)
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Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. The company's Cracker Barrel stores consist of a restaurant with a gift shop. Its restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. The company's gift shops comprise various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, cookware, and various other gift items, as well as various candies, preserves, and other food items. As of September 15, 2021, it operated 664 Cracker Barrel stores in 45 states. The company was founded in 1969 and is headquartered in Lebanon, Tennessee.
NEWS
Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
benzinga.com
2025-10-07 14:23:03Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.
Cracker Barrel Streamlines Structure to Drive Long-Term Growth
zacks.com
2025-10-06 11:25:19CBRL revamps its leadership and structure to restore its nostalgic charm and drive growth after a challenging year.
Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
investopedia.com
2025-10-03 13:45:41Cracker Barrel isn't done shaking things up.
Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
investopedia.com
2025-10-03 12:45:56Cracker Barrel isn't done shaking things up.
Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
nypost.com
2025-10-02 20:44:45Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.
Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans
marketwatch.com
2025-10-02 18:36:00Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising further questions about the Americana-themed restaurant chain's path forward.
Cracker Barrel Drops Firm Behind Ill-Fated Logo Change
wsj.com
2025-10-02 17:03:00Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles.
Cracker Barrel Reinforces Focus on Food and Guest Experience with Leadership and Organizational Structure Changes
prnewswire.com
2025-10-02 17:01:00LEBANON, Tenn. , Oct. 2, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel") today announced leadership and organizational structure enhancements as the Company reinforces its focus on delivering outstanding food and experiences guests love.
Cracker Barrel-owned chain Maple Street Biscuit Company shutters 14 locations after earnings fall short
nypost.com
2025-09-26 14:56:31Maple Street Biscuit Company closes 14 underperforming locations.
Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
foxbusiness.com
2025-09-19 13:11:18Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.
Wall Street Breakfast Podcast: FedEx Delivers Earnings Surprise
seekingalpha.com
2025-09-19 06:29:20FedEx (FDX) surges after beating FQ1 earnings expectations, reporting revenue growth, and advancing its FedEx Freight spin-off, targeted for June 2026. Cracker Barrel (CBRL) faces renewed activist pressure from Biglari, who criticizes management and rebranding efforts while holding a 2.9% stake.
Cracker Barrel's recovery may be ‘protracted,' as younger diners stay away, analysts say
marketwatch.com
2025-09-18 16:46:00‘We see risk that efforts to evolve the brand have been stymied, at least temporarily,' BofA says, as restaurant chain deals with rebranding fallout
Cracker Barrel facing aggressive proxy battle from Steak ‘n Shake owner
nypost.com
2025-09-18 16:44:28“Shareholders need to send a strong message to the board for failing to get rid of a manager who is worse than mediocre,” according to a proxy statement.
Cracker Barrel Must Inspire More Confidence After Rebrand Fail
forbes.com
2025-09-18 15:20:04Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024.
Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
investopedia.com
2025-09-18 14:46:03A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.
Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
zacks.com
2025-09-18 14:21:08CBRL's Q4 results show an earnings miss but a revenue beat, with shares sliding nearly 10% due to weak traffic and macro headwinds.
Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
benzinga.com
2025-10-07 14:23:03Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.
Cracker Barrel Streamlines Structure to Drive Long-Term Growth
zacks.com
2025-10-06 11:25:19CBRL revamps its leadership and structure to restore its nostalgic charm and drive growth after a challenging year.
Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
investopedia.com
2025-10-03 13:45:41Cracker Barrel isn't done shaking things up.
Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
investopedia.com
2025-10-03 12:45:56Cracker Barrel isn't done shaking things up.
Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
nypost.com
2025-10-02 20:44:45Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.
Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans
marketwatch.com
2025-10-02 18:36:00Cracker Barrel Old Country Store Inc. on Thursday said it would stop working with the consultancy that advised it on a logo change and restaurant overhaul that backfired over the summer, raising further questions about the Americana-themed restaurant chain's path forward.
Cracker Barrel Drops Firm Behind Ill-Fated Logo Change
wsj.com
2025-10-02 17:03:00Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles.
Cracker Barrel Reinforces Focus on Food and Guest Experience with Leadership and Organizational Structure Changes
prnewswire.com
2025-10-02 17:01:00LEBANON, Tenn. , Oct. 2, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel") today announced leadership and organizational structure enhancements as the Company reinforces its focus on delivering outstanding food and experiences guests love.
Cracker Barrel-owned chain Maple Street Biscuit Company shutters 14 locations after earnings fall short
nypost.com
2025-09-26 14:56:31Maple Street Biscuit Company closes 14 underperforming locations.
Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
foxbusiness.com
2025-09-19 13:11:18Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.
Wall Street Breakfast Podcast: FedEx Delivers Earnings Surprise
seekingalpha.com
2025-09-19 06:29:20FedEx (FDX) surges after beating FQ1 earnings expectations, reporting revenue growth, and advancing its FedEx Freight spin-off, targeted for June 2026. Cracker Barrel (CBRL) faces renewed activist pressure from Biglari, who criticizes management and rebranding efforts while holding a 2.9% stake.
Cracker Barrel's recovery may be ‘protracted,' as younger diners stay away, analysts say
marketwatch.com
2025-09-18 16:46:00‘We see risk that efforts to evolve the brand have been stymied, at least temporarily,' BofA says, as restaurant chain deals with rebranding fallout
Cracker Barrel facing aggressive proxy battle from Steak ‘n Shake owner
nypost.com
2025-09-18 16:44:28“Shareholders need to send a strong message to the board for failing to get rid of a manager who is worse than mediocre,” according to a proxy statement.
Cracker Barrel Must Inspire More Confidence After Rebrand Fail
forbes.com
2025-09-18 15:20:04Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024.
Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
investopedia.com
2025-09-18 14:46:03A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.
Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
zacks.com
2025-09-18 14:21:08CBRL's Q4 results show an earnings miss but a revenue beat, with shares sliding nearly 10% due to weak traffic and macro headwinds.